It took about 3 years of marketing but Aloyd Fitness is not surprised at how the Power Blocks [Space saving dumbbells] have become so popular.
When Aloyd Fitness imported these unique looking dumbbells to Victoria, they expected them to take off with a bang.
Well they have taken off but it took 3 years says Lloyd Richards CEO of Aloyd Fitness.
Nobody knew what they were, or how they worked. In fact just looking at them most people didn’t even know they were a set of dumbbells. But over the last year or so they have been a huge seller and are continuing to grow say’s Richards. “I think it’s mainly word of mouth, people just love them and are telling their friends. Last Christmas they were our number one gift item. We are now bringing them in by the truck load and they sell out quickly.” Because of the volume we are doing Power Block has made Aloyd Fitness the exclusive dealer on Vancouver Island.
We have tried copies such as the Bowflex and Nautilus brands but to be honest we sent them all back due to defects. So far I have found nothing out there that competes with Power Blocks.
Power Blocks most popular and best selling 5.0 model are an entire set of dumbbells that give you a range of 5lb to 50lbs while taking up the room of just a single pair of dumbbells. Sound amazing? They are! They take up 80% less space and are 60% less expensive than a conventional set of dumbbells. Power Blocks also come in sets as light as 3lb to 24lbs and as heavy as 120lbs, this makes them effective for anyone in any shape and any type of strngth workout.
They are extremely comfortable and perfectly balanced while at the same time protecting the wrist from rolling over. They are perfect for smaller areas like condo’s and basement suites. Aloyd has even found that seniors are buying them due to down sizing and they intrigued by the simplicity of them. They can be used anywhere! You can even take one in each hand and put them in the car for traveling. Try that with a normal set of dumbbells. Richards feels Power Blocks are going to be a staple in the home fitness area for years to come. It just makes sense. It’s the most versatile and effective exercise tool for strength training ever developed. Save space, money, and time. It’s simply the world’s best dumbbell.
